Initially, the design was released on small purses, along with six other cute characters. However, the Hello Kitty design far outsold the others, quickly becoming Sanrio’s fastest selling product.

The fuzzy white bag is modeled after the popular Sanrio character ... and Hello Kitty herself are all featured on the new items on a bright red and pink background dotted with yellow and white ...

Sanrio surprised the world of entertainment and fashion with a collaboration celebrating Hello Kitty and Bruno Mars Sanrio surprised the entertainment and fashion world with a collaboration that ...