One is Rothco, the other Rubens. Simple Y vs. exotic Optiq. Optiq wants to be noticed. It’s the cure for the common Tesla. After all, it’s the entry-level vehicle of an electric brand whose ...

Influencers are everywhere in 2025. You know that recipe you saved but never made? Or that skincare brand you suddenly can’t ...

After Meghan Markle launched her lifestyle brand As Ever earlier this year, she explained why she renamed her company after ...

If you’re like millions of people, you’ve probably got at least one Apple product in your life — whether it’s an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of ...

It’s easy to get swept up in the world of Apple, but staying loyal to the brand could lead you to spend a lot more than you would if you shopped around a bit more. Let’s take a look at how ...

As rumored, Apple’s Beats brand is making a foray into another new product category: USB-C cables. The company has announced its “first-ever collection of reinforced charging cables in an ...

Apple has officially rebranded Search Ads as “Apple Ads,” reflecting the expanding scope of Apple’s advertising business, according to 9to5Mac. “When Apple Search Ads launched in 2016, we offered a ...

and it’s certainly been interesting to watch Apple’s varying decisions over the years. For the most part, the Beats brand has stayed completely intact. Beats Music was replaced with Apple ...

Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

A little bit of brand warfare is pretty common nowadays ... (Don't worry, Burger King has since got its own back). Back in 2017, Apple released an ingenious campaign which put 'your phone ...

Apple is increasing iPhone production in India for the US market to mitigate high tariffs on Chinese goods imposed by the Trump administration. While seeking tariff exemptions, Apple views India ...