WGR also aired Buffalo Sabres games and took great lengths to hype the young franchise. Pegula was hooked by morning disc jockey Stan Roberts and an inescapable, jaunty novelty song.

Atlantan “king of RnB” Usher became the latest artist (see: The Beatles, Yeah Yeah Yeahs) to turn that most casual of utterances into musical success. The siren synths of his flirty club number Yeah!