483 days ago, Rockstar Games released the first trailer for Grand Theft Auto 6. And assuming GTA 6 doesn’t get delayed, the ...

Take-Two's CEO believes that marketing works better when done relatively close to the release window. This may suggest when ...

"We will nudge our releases back or forward three weeks to avoid it. Of course, the problem is everyone is going to do the ...

GTA 6 might be one of the year's most anticipated games, but the release date will remain a mystery for a while.

In a video interview with Bloomberg last Friday, Take-Two CEO Strauss Zelnick discussed, among other topics, Grand Theft Auto ...

When asked why GTA 6 details remain under wraps, he said the publisher prefers sharing marketing material “relatively” close to launch.

Three major video game publishers are reportedly ready to delay their games to make room for Grand Theft Auto 6 and not be ...

Several publishers have had to concoct alternative plans for releasing new games, depending on when exactly GTA 6 is released ...

GTA 6 is officially set for release sometime in Fall 2025 for PS5 and Xbox Series X|S, with a PC release potentially to follow later on. Take-Two and Rockstar Games not assigning the game a release ...

At least three major publishers are preparing to delay the release of their game depending on when Rockstar decides to ...

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...