Raw and digitally unretouched, the exhibition - which Wallpaper* previewed in our current issue (see W*187) - extends a backstage pass to the gritty world of rock 'n' roll, from Elvis' Graceland ...

That fresh approach has put Rollout, well, on a roll. In February, a glam pink version of the fly wallpaper provided the backdrop for the VIP Star Lounge at Mercedes-Benz Fashion Week New York.