The Sanrio designer behind My Melody and Kuromi reveals that the latter's iconic pink hood played a key role in her ranking just behind Hello Kitty.

Sanrio's Hello Kitty combines 50 years of world-renowned kawaii aesthetic and sophistication in a new heels release coming ...

As you explore Friendship Island in Hello Kitty Island Adventure, you'll come across pink, ocean-themed treasure chests ...

So as a child seeing everything cute and pink - it was just ... She says Hello Kitty's success lies in the "innocence and simplicity" of the design. "Everyone can think of her as their own cat.