The cola wars have raged on for decades, and fans are as passionate as ever. Whether you’re loyal to the bold taste of Pepsi or the classic smoothness of Coca-Cola, there’s no denying both brands have ...

Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It also serves as one of the best days for food and all-around entertainment. With well over a ...

Super Bowl Sunday is the biggest entertainment day of the year, and it's about more than what happens during the game. The Super Bowl halftime show has turned into the biggest concert worldwide ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

NBC Universal is hoping to score at least $7 million per 30-second commercial spot aired during Super Bowl LX.

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

Pepsi's planned $2 billion acquisition of the Poppi soda brand, whose drinks include apple cider vinegar and prebiotics (fibers that feed gut bacteria). The venture-capital-style of trend ...

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

Here's a Super Bowl commercial. (SOUNDBITE OF AD ... Coca-Cola just launched its own prebiotic soda called Simply Pop, and Pepsi wanted in to add to its Gatorade, SodaStream and Bubly.