Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign, adding a fresh chapter to the long-standing and globally recognized rivalry between the two ...

New Delhi: The marketing world woke up with a jolt of caffeinated excitement this Tuesday as Pepsi reignited the legendary cola wars with a cheeky print ad, taking a playful swing at Coca-Cola's ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

The campaign launched with a striking full-page print ad in The Times ... this new campaign is drawing comparisons to Pepsi's iconic Nothing Official ambush of Coca-Cola during the 1996 Cricket ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

A new generation ... Bowl commercial. (SOUNDBITE OF AD) UNIDENTIFIED NARRATOR: It tastes like soda, looks like soda, smells like soda and fizzes like soda - because it is soda. SELYUKH: Stealing ...

Last week, when Pepsi took a swipe at Coca-Cola’s half-time campaign with a cheeky frontpage ad while also bringing ... revived Campa Cola and its new energy drinks is pushing legacy players ...

Established giants such as Coca-Cola and Pepsi are now encountering new competition ... notes that this year's advertising season commenced significantly earlier. “Most brands usually launched ...

as well as benefiting from fewer ads, loyalty rewards and much more. The deal will see Coca-Cola become Pleasure Beach’s official soft drink provider, replacing Pepsi and Britvic, which has been ...