U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from industry tracker Beverage Digest, but Pepsi’s volume, including for Diet ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper and overall beverage market share declines.

Laura Cooper: Of course, Coca-Cola and Pepsi. Right ... So he launched a new marketing campaign. Laura Cooper: So in advertising, the company has really positioned to only really market it ...

According to Thought Blurb Communications’ founder and chief creative officer Vinod Kunj, competitive advertising is nothing new; Pepsi and Coca-Cola have always been at each other's throat for years.

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

Fox News is making an aggressive bid to capture ad dollars that might normally go to ABC, CBS and NBC, citing growing ratings ...

A dirty soda is a soda with add-ins. Just about anything is fair game, but the most popular additions are flavored syrups, ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Read More: Pepsi goes up against Coke after 50 years in its new Pepsi ... in March 2025. The new commercial features popular K-pop idols Minji, Hanni, Danielle, Haerin, and Hyein.

A new generation of soda - that's the pitch Pepsi bought this week for nearly $2 billion. NPR's Alina Selyukh reports on what Pepsi hopes to gain with the upstart brand Poppi. ALINA SELYUKH ...