New Delhi: The marketing world woke up with a jolt of caffeinated excitement this Tuesday as Pepsi reignited the legendary cola wars with a cheeky print ad, taking a playful swing at Coca-Cola's ...

Pepsi in its latest ad has listed life's best moments - first time, thirst time, day time, play time, class time, pass time, crunch time, lunch time, chill time, one more time, dinner time ...

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

SEE ALSO: Pepsi autopsy: How the brand got its commercial so massively wrong They're asked to perform a series of team-building exercises, like assembling a bar and asking one another scripted ...

A new generation of soda - that's the pitch Pepsi bought this week for nearly $2 billion ... Now it's less health drink and more healthier soda. Here's a Super Bowl commercial. (SOUNDBITE OF AD) ...

Chocolate brand Snickers launched a campaign tying its “be yourself” theme to Pepsi’s “Anytime.” “Hungry? Grab a Snickers and go back to being yourself. Anytime,” the ad copy read.

including Pepsi. In nutshell, PepsiCo won its appeal last year arguing that it was just selling its sugary concentrate to its local bottler, not any IP rights to its product. Although it related ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...