With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed ...

Subscribe to TheStreet's free daily newsletter 💵💰 When we — or should we say our parents — planned our birthday parties, ...

Michaels plans to add 500 new party supply products, additional balloon options and enhancements to its in-store events.