Logo International intends to realize further ... the US outerwear business and the O'Neill Surf Shops located in Santa Cruz, California. As it has done for the past 55 years, O'Neill will ...

became the new O’Neill logo, one that would be recognized the world over. By 1980, O’Neill Surf Shop had morphed into a thriving international company, dominating the world’s wetsuit market ...

"In the very first issue of Surfer (magazine), O'Neill had the best logo. He used to drop into surf contests in his bright yellow hot air balloon. He even managed to turn this horrible adversity ...

"In the very first issue of Surfer (magazine), O'Neill had the best logo. He used to drop into surf contests in his bright yellow hot air balloon. He even managed to turn this horrible adversity ...

O'Neill said at the time his friends didn't have much faith in his invention, which ultimately changed the sport forever, enabling people to surf in places previously impossible, such as Scotland ...

But one shop will soon be empty. On Tuesday, the flagship O’Neill Surf Shop will dim its lights for good on a critical corner of the downtown corridor. Jack O’Neill, the godfather of modern ...

The flagship O’Neill Surf Shop in Santa Cruz has shut its doors for the last time. The closure, first announced at the beginning of the year, and finalized on Tuesday, ends a run that lasted for ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

Jack O’Neill, the eye patch-wearing surfing pioneer who helped invent the wetsuit and created one of the world’s best-known surf brands, has died at the age of 94. O’Neill – who went on in ...

A ranch owned by Shawne O’Neill, daughter of the late founder of the O’Neill surf brand, Jack O’Neill, will be sold to the highest bidder July 18. Click here if viewing from a mobile device.