He changed into soccer-style cleats to run the 40 because his father's footwear wasn't as suitable for sprinting. "I'm sorry Coach Prime, but I gotta run a 4.4, alright?" Shilo Sanders said.

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one ...

Since then, Liverpool has worn jerseys from Warrior, New Balance and most recently Nike.

Everton have been revived by the return of veteran boss David Moyes this season after the Scottish landed back at Goodison Park in January. With the club keen to avoid another relegation battle at ...

It will take more than just familiarity to change Trinidad and Tobago’s fortunes at the 2025 CONCACAF Beach Soccer Championships. With the same coach, same players-- inclusive of 38-year-old ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on supporting ...

ASHBOURNE, England (AP) — This ancient form of soccer has a rule forbidding players from murdering each other. Every year, thousands of people descend on a small town in the English countryside ...

Adidas, which has been gaining market share while main rival Nike struggles, has repeatedly delivered stronger results than it has forecast. Adidas said it should reach between 1.7 billion euros ...

By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By Brian Bonilla - 14 hours 27 min ago By Ad Age ...

Ionescu has been wanting to find a way to get involved with the soccer club ... collection with Nike, Ionescu would like to parlay that business relationship into cleats for Bay FC and other ...

Marucci only entered the footwear realm recently, releasing their first baseball cleats in December. The company tapped a former Nike employee who worked with track athletes on custom shoes to ...