JuJu Watkins may not be on the court with her teammates, but they kept her close with matching shirts and a Funko Pop on the ...

Stars like Chelsea Handler, Jason Sudeikis, and University of Connecticut basketball legend Paige Bueckers have all been ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

In a powerful show of solidarity, every player, coach and staff member is sporting the exclusive JuJu Watkins "So Win" Nike Basketball T-shirt as they head into Spokane Arena. MORE: How long is ...

When Devin Booker became Nike Basketball’s 24th NBA signature ... Godzilla” comic book and apparel promoted the Air Ballistic Force high-top shoe. Penny Hardaway had million-dollar budget ...

Nike on Thursday forecast a steeper drop in fourth-quarter revenue than analysts had expected, striking a cautious tone as it ...

The length of college basketball players’ shorts has noticeably varied over time, but it turns out the players themselves don ...

The tributes started when USC players donned Nike shirts with her face and signature ... FOLLOW THE MADNESS: NCAA women's basketball scores, schedules, teams and more. The Trojans beat the ...

Madness usually involve some heartache, but Iowa State men's basketball made it easy on itself and its fans Friday in ...

Part of a new contract between the college and the supplier is that all athletes, regardless of their other sponsors, have to wear Nike apparel through until at least the 2027 season whenever they ...

South Carolina again won against Texas. But Longhorns got small win in that their players can wear signature shoe of greatest ...