Los Angeles Lakers forward LeBron James debuted the NBA's upcoming official Nike socks during pre-game warmups on April 19.

After two competitive Final Four games — one of which was an instant classic — the Men’s NCAA Basketball Championship was a nail biter as the Florida Gators defeated the Houston Cougars 65-63.

The proper shoe can transcend basketball, influencing fashion and culture. The Phoenix Suns have helped tell those stories through players who have partnered with Nike on signature shoes ...

INDIANAPOLIS – The exact moment the SEC became a basketball conference is still up for debate. What Rick Barnes can tell you is when his league was barely known for basketball. It was 1987 ...

After the game, Nike trolled New Balance and Flagg with a social media post that immediately animated basketball fans and sneakerheads. Nike quote-tweeted Bleacher Report's post showing Flagg's ...

Five-star forward Koa Peat committed to Arizona on Thursday, announcing his decision on the Pat McAfee Show. Peat's pledge comes on the same day as the Wildcats' matchup with No. 1 seed Duke in ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Kevin Durant is one of the biggest superstars in the ...

In October, Watkins agreed to a multiyear contract extension with Nike. The deal made Watkins one of the richest shoe endorsement deals in women's basketball history. Since then, Watkins has ...

Basketball fans waiting on Caitlin Clark's player-exclusive Nike shoe won't have to wait much longer. According to reports, Nike is set to release Clark's Kobe 5 and 6 Protro on June 1 and October ...

Barkley was iconic during the golden era of sneakers and the NBA. Fast forward a few decades and Barkley's retro Nike basketball shoes remain a best-seller online. While fans always look forward ...

The original ‘Black Border’ Nike Air Max 95. Via good_piece_collector153 on Ebay The Nike Air Max 95 is going to be a big shoe for Nike this year—2025 marks the 30th anniversary of the model ...