The demand for personalized and niche fragrances is rising as consumers seek exclusivity, self-expression, and deeper ...
Set to launch later this spring, Mathieu has created three new fragrances in collaboration a master French perfumer.
We think of perfumes first for their scent, but the bottles they're housed in are undeniably part of the appeal. From ...
Hailey Bieber's favourite perfume brand, Ex Nihilo, is available to buy in Australia. We spoke to co-founder Benoît Verdier ...
Byredo accelerates entry into Korean market with pop-up exhibition in Seongsu Byredo launches a new fragrance in Korea ...
The first perfume I chose for myself, after rotating three that I'd been gifted for about four years, was Bleu de Chanel 'Eau ...
Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing fragrance ...
From expensive perfumes that cost a quarter of my rent to viral TikTok scents like Baccarat Rouge 540 to the underground niche brands beauty editors love, I've sniffed and tested basically ...
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Khaleej Times on MSNBest long-lasting fragrances for Eid: Complete your celebration with V PerfumesRamadan draws to a close and the joyous spirit of Eid takes centre stage, there’s no better way to mark the occasion than ...
Niche fragrance brand Memo Paris opened its first standalone counter at Singapore Changi Airport this month, while Suisai is launching at Hong Kong International Airport in May.
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