green, blue and white in "an endless array of dynamic displays." The LED technology will also be energy efficient, requiring 70% less power than a comparable neon sign, the casino said.

The signs are filled either with neon or argon, depending on the intended color, while coatings on the tube effect a wider range of hues, from candy pink to fluorescent yellow and emerald green.

For so many, being here is closer to a ritual than a choice. It's not that they want to support their historically bad team.

Choosing to be sober in a culture where social lives are intricately associated with drinking can be an isolating experience.

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Earthshine (sweet and balanced) has kind of a neon lime color to its label ... We got some big things coming very soon." So ...

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