PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s officially spring: the weather is warming up, flowers are blooming and we’re swapping out sweaters for sundresses. But ...

For decades, grey hair was seen as something to conceal—a visible marker of aging swiftly masked with permanent dyes. However ...

As someone with dark skin, I wanted to create a guide that shares the hair dye colour options that truly complement our skin ...

Clairol’s Permanent Root Touch-Up is the easy and fast way to cover up greys and roots when you want fresh colour without a ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

Not only is the color stunning, but it's also practical ... The model's combination of sunny yellow-blonde lowlights and ...

Are your grays coming in? Well forget about hiding ‘em. Here are tips and tricks on gray blending for dark hair, according to ...

This look combines soft highlights and lowlights to “create luminous dimension without looking streaky,” says Cunningham. She ...

In 2025, TikTok has begun to observe a new recession hair trend, dubbed ‘recession blonde’. "Also known as ‘recession roots,’ ...