A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...

STARING seductively into the camera, Kim Cattrall looks every inch the star as she fronts iconic beauty brand Charlotte ...

Play as Shadow in a brand-new story campaign featuring never-before-seen abilities that prove why he’s known as the Ultimate Life Form! Speed through iconic stages from Shadow’s history ...

SHOPPING: Hair loss is, for many, an unfortunate part of life. It can occur for so many reasons, from natural aging to hormonal causes to illness. No matter the culprit, Hims can help. The brand ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle.

Use this Nykaa offer and pick from top brands such as Lakme, Loreal Paris, Nykaa Naturals, and more. Grab Light, Long -Wearing, Melt - Proof Makeup on Nykaa. Online buyers can avail upto 50% off on ...