Mountain Dew League had previously piloted Game Fuel as a Limited Time Offer (LTO), resonating with gamers through co-branded gaming partnerships. Introducing MTN DEW® AMP® GAME FUEL® (MDAGF) as an ...

It’s the moment Mountain Dew fans have been waiting for all year: the return of fan favorite Game Fuel Citrus Cherry (which ...

Mountain Dew, the Top CSD brand from the PepsiCo portfolio launched 'Game-Fuel'. It catered to a segment which had largely been ignored, 'The Gamer'. The task was to establish the relevance of ...