To celebrate the soda's 20th anniversary (or "Bajaversary," if you will), Mountain Dew has partnered with Doritos to release a chip inspired by the tropical lime-flavored soft drink: Doritos Baja ...

Now, Doritos is getting in on the Bajaversary action, too. We know Taco Bell has a great relationship with PepsiCo—the makers of Mountain Dew and Frito-Lay chips, which makes Doritos.

State of the marketplace & brand's businessDoritos and Mountain Dew are both leaders in their categories. (Doritos source: Snack Food & Wholesale Bakery Magazine, July 2013, IRI—"U.S. tortilla/tostada ...