Some 61% of senior marketers say they have some form of mobile strategy implemented or in development, but few believe they have managed to fully integrated mobile into their overarching marketing ...

said Esha Shah, manager of mobile and strategy at Fetch, a mobile marketing and advertising agency. ?They?ve moved beyond the linear marketing approach of driving actions and purchases from customers, ...

For Tesco Mobile, customers are the focal point of its marketing strategy. At least, that’s what Swift thinks. The insights gained from interactions, including focus groups, customer-closeness ...

"These companies need to exceed expectations. "Mobile marketing provides the personalization that high-end consumers demand," he said. "Using the iPhone as part of an integrated strategy is smart - if ...

How big of a role does mobile play ion Best Buy’s overall marketing strategy? It’s getting bigger as more and more customers adopt the device. Again, the proliferation of smartphones is ...

Chrysa Karamanidi, Chief Innovation Officer at Upstream, explains how to successfully deploy mobile marketing strategies throughout the year. Without doubt, seasonal shopping events are the focal ...

In 2014, the Mobile Marketing Association launched a research initiative to help individual brands improve the efficacy of their mobile-marketing efforts. Each case study addresses marketers’ core ...

Moreover, the rise of affordable smartphones in emerging markets such as India and Brazil has expanded the reach of mobile marketing strategies. As consumers increasingly rely on their devices for ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...