Some 61% of senior marketers say they have some form of mobile strategy implemented or in development, but few believe they have managed to fully integrated mobile into their overarching marketing ...

"These companies need to exceed expectations. "Mobile marketing provides the personalization that high-end consumers demand," he said. "Using the iPhone as part of an integrated strategy is smart - if ...

Chrysa Karamanidi, Chief Innovation Officer at Upstream, explains how to successfully deploy mobile marketing strategies throughout the year. Without doubt, seasonal shopping events are the focal ...

In 2014, the Mobile Marketing Association launched a research initiative to help individual brands improve the efficacy of their mobile-marketing efforts. Each case study addresses marketers’ core ...

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its ...

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

Moreover, the rise of affordable smartphones in emerging markets such as India and Brazil has expanded the reach of mobile marketing strategies. As consumers increasingly rely on their devices for ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...