There are tremendous opportunities in mobile application development for organizations that want to extend marketing reach through this highly interactive channel. However, deep reach in this ...

Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, ...

For Target, mobile isn’t merely a marketing channel; it’s also a service channel. In addition to promoting products, building brand awareness and engaging guests with our brand, we view mobile ...

To be successful with mobile marketing, you need to engage with your users: You want them to be customers—to use your products or services or to buy your merchandise. Fortunately, you have various ...

The way consumers interact with brands is changing constantly which compels marketers to craft unique strategies that tap into all the channels where their potential customers might be present.

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. Well, ...

What this could mean in practice is that those with more channels are more likely to develop their multichannel investments through investments in mar tech (e.g., multichannel marketing hubs, mobile ...

Mobile marketing is a type of multi-channel, digital marketing strategy which emphasized at achieving a certain type of audience on their tablets, smartphones or any other associated devices across ...

These mobile marketing channels can all play a role within a comprehensive omnichannel marketing strategy. Managing the growing range of channels and marketing options could prove challenging for ...

SMS, or short message service, is an aging technology that still thrives as one of the most successful mobile marketing channels. It is immediate and has the instant attention of more than 70% of ...