The way consumers interact with brands is changing constantly which compels marketers to craft unique strategies that tap into all the channels where their potential customers might be present.

To be successful with mobile marketing, you need to engage with your users: You want them to be customers—to use your products or services or to buy your merchandise. Fortunately, you have various ...

73% of Gen Z and 77% of Millennials use mobile wallets. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The use cases for retailers to leverage ...

With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. Well, ...

Cross-channel marketing integrates various channels like email, social media, search engine marketing, mobile marketing and offline advertising to create a consistent customer experience.

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

What this could mean in practice is that those with more channels are more likely to develop their multichannel investments through investments in mar tech (e.g., multichannel marketing hubs, mobile ...

These mobile marketing channels can all play a role within a comprehensive omnichannel marketing strategy. Managing the growing range of channels and marketing options could prove challenging for ...

Mobile marketing is a type of multi-channel, digital marketing strategy which emphasized at achieving a certain type of audience on their tablets, smartphones or any other associated devices across ...

SMS, or short message service, is an aging technology that still thrives as one of the most successful mobile marketing channels. It is immediate and has the instant attention of more than 70% of ...

The majority of marketing professionals (84 percent) consider ad length and design for mobile when creating mobile content. Compared to different channels, mobile is a compelling way to communicate ...