A visual that features the new Welcome to Memphis logo. Elizabeth Berglund was the graphic designer Welcome to Memphis worked with to help find the new look. (Sophia Surrett/The Daily Memphian) The new look is Welcome to Memphis’ first in more than 20 years.

The Memphis Grizzlies have been sliding down the Western Conference standings in recent weeks. Once firmly in the second seed, Memphis has since dropped to fifth, and now sits just two losses above the Play-In Tournament.