Visits to McDonald’s plunged because of an E. coli outbreak last fall — and so did its profits. Fourth-quarter sales at McDonald’s locations open for at least one year fell 1.4% in the ...

McDonald’s suffered its worst US sales loss since the pandemic during its most recent quarter as demand took a hit from a widespread E.coli outbreak while inflation-battered diners remained ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

McDonald's responded by intensifying its marketing efforts and revising its pricing strategy to win back consumers. The company invested $100 million in advertising during the quarter, according ...

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

Kanye West bought another local TV ad during the Super Bowl to promote his Yeezy fashion brand — and this time viewers in Los Angeles had a chance to see it. The lo-fi ad, which West said was ...

Harrison Ford turned up in the fourth quarter to tell viewers they could buy electric cars or combustion engines, whatever they wished (but hopefully something made by the ad’s backer ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

While OpenAI had neither confirmed nor denied the news, this will be OpenAI's first foray into commercial advertising. Sam Altman's OpenAI has reached over 300 million weekly active users since 2022.( ...

Coronation Street fans were stunned to discover that a well-known face from the soap was once part of a rather controversial telly advert ... since 2011, became an instant hit with viewers ...