As a beauty writer, I love finding products that simplify my makeup routine. From SPF sprays that make reapplication a breeze ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

If you don't remember the last time you swapped out your mascara, make it now — and set up an automatic replacement to do the ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

For those after something more affordable, the uklash Lengthening Mascara costs just £12 and also delivers impressive lash length. While Zero-Smudge features a classic wand, the more budget ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Read on to find out why shoppers are obsessed with the ...

If you're looking for something a little bit cheaper, the uklash Lengthening Mascara is priced at £12 and also gives an incredible length to the lashes.

Illia's gentle, nonirritating mascara features a dual-sided wand with a lash-separating comb, which means clump-free application. "I have nice long eyelashes and I like to show them off," Martha ...