Pro tip: Use an eyelash curler before applying mascara to open up your eyes and maximise the lengthening effect. Try: Maybelline ... lash, giving you a beautifully smooth, fanned-out finish that ...

If you don't have the money or desire to have someone get you ready every morning, these products are truly the next best ...

If you're wondering, “what is tubing mascara?” you're likely already familiar with the product's lash-lengthening benefits.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Read on to find out why shoppers are obsessed with the ...

If you don't remember the last time you swapped out your mascara, make it now — and set up an automatic replacement to do the ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

Mascara is one of those beauty products that can seem a bit monotonous and, admittedly, it’s often hard to distinguish your curling mascaras from your volumising ones. I’m here to tell you ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Big, bold lashes are my thing - none of this natural nonsense where I’m concerned. I want a dramatic, blacker-than-black ...