Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

The LeBron James Family Foundation has teamed up with Mattel. The NBA star will be the first figure in the 'Kenbassador' series of dolls.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

NBA legend and four-time champion LeBron James has officially added a new title to his storied legacy: Barbie's first-ever ...

April 9 (UPI) -- Georgia freshman Asa Newell will enter the 2025 NBA Draft, he announced Wednesday on Instagram. Newell, a ...

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...

According to Hooks, the LeBron James family foundation and Barbie dolls manufacturer Mattel have partnered up to release an LBJ toy model in the Barbie doll series. The Lakers star is the first ever ...

The LeBron doll is incredibly detailed -- featuring the four-time NBA champ's signature facial hair, a custom letterman ...

James is officially (and unsurprisingly) the first-ever professional athlete to get their own Ken doll. It turns out James is ...