Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Our latest obsession? The strawberry matcha aesthetic. Here’s everything you need to know. Benjamin Moore While earthy tones and creamy green shades were among the biggest design trends expected ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

Not to alarm anyone, but your favourite iced matcha latte may be under threat. While the earthy green powder has become a staple for health influencers and trendy TikTokers, its intense popularity ...

NEW YORK, April 10: Tea is the second-most consumed beverage globally, but in recent years, matcha has been capturing increasing attention. This vibrant green tea powder from Japan has seen its ...

Matcha! It’s everywhere and, like that surprise dog filter on your best friend’s selfie, it’s sparking curiosity across Cape Town and the rest of Mzansi. The wellness supplement phenomenon ...

This week, the group will open 12 in Noho, a new café and retail shop designed to do that via matcha lattes, vibrant ice cream, and experiential tastings. The attention to detail is evident as ...