It heats tobacco instead of burning it, which helps reduce the harmful chemicals produced by combustion. Despite this shift, the company’s traditional cigarettes, particularly the Marlboro brand ...

Indeed, its Marlboro cigarette brand has a nearly 42% share of the U.S. cigarette market. Add in a 7.3% yield backed by a growing dividend, and you can see why investors would be attracted to ...

Although still known for its famous cigarette brands including Marlboro and Parliament, Philip Morris is trying to reduce its ...

Despite its legacy brands like Marlboro and Parliament, Philip Morris is increasingly focused on alternatives such as IQOS, its heated tobacco product, which overtook Marlboro in sales last year ...

Cigarette consumers tend to be very brand loyal, so the huge market share Altria enjoys with Marlboro is a big benefit over the competition. That said, Altria only operates in North America.