In today’s rapidly evolving business landscape, innovation is key to survival and success. Entrepreneurs who harness the power of technology to fuel marketing strategies often find themselves at the ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Josh Andrew Sparks, partner at Goodwin, which won the Legalweek Leaders in Tech Law Award for Enabling Start-Up Success, discusses why he finds the tech sector resilient and ever-evolving.

What do Michelob Ultra, W Magazine, SKIMS, Fenty Beauty and KFC have in common? In terms of marketing, they all have used a ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Yahoo has named Josh Line as its new chief marketing officer, just as the internet brand turns 30 and as it pushes to promote ...

It is now critical that TikTok finds US buyer, and the stakes are high for businesses if it fails to do so before the April ...

These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

In the fast-moving world of college sports, few moments are as thrilling as a buzzer-beater in March Madness. But for Texas ...