More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The hotel operator’s risky partnership with a show that features murder and mayhem pays off with rising inquiries and ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster ...

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...