For such an owner, Lamborghini has presented the Egoista Concept – perhaps fittingly, the car was unveiled at a private 50th birthday party that the automaker seems to have thrown for itself.

Unless you happen to live in one of the great supercar capitals of the world, seeing a Lamborghini up close is a rare treat. But even in such rarified company, some Lambos stand out more than others.

Get the latest car news, reviews, and features.

Mark Ewing writes about luxury and performance automobiles. Lamborghini unveiled its Lanzador battery-electric concept vehicle today at Quail Lodge, which ... [+] presages a 2028 production Gran ...

Lamborghini enjoyed a decade of success, but unfortunately fell on hard times during the early to mid-1970s. Despite its financial difficulties, the iconic brand gallantly unveiled a concept car ...

Lamborghini executives Stephan Winkelmann and Rouven Mohr give some backstory on the Urus and its latest variant.