Wisconsinites love to claim that the Vikings logo and color purple came from the home of the Packers, but definitive proof is ...

Colorado State University plans to rebrand its school mascot to the Blue Razorbacks, officially taking effect Fall 2027. The ...

It's been about 60 years, but Skitch the Sasquatch for Spokane Colleges and some athletic facilities are getting a fresh, new and updated look.

Adidas influence in sport has been shaping fashion and culture movements for decades. This week’s re-launch of Originals Golf ...

AJ Dybantsa is the No. 1 recruit in the country and the most hyped ever to head to the BYU Cougars. He also just unveiled his new signature logo on his Air Bakin inspired Nike KD 18 PEs.

William King Moss III, a father of two second-graders in the Brentwood Union Free School District on Long Island, filed a ...

This year's Sweet 16 and Elite Eight games at Lucas Oil Stadium welcomed tens of thousands of fans, and the action doesn't stop there. On Monday, March 31, we got our first look at the Final Four logo ...