Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Fragrances labeled with "intense" are often among the longest-lasting. To help this woody Rabanne scent linger, perfumers ...

Spring is in the air and so is National Fragrance Day as both celebrate the season when flowers start to emerge. The ...

The subsidiary of Interparfums has secured all intellectual property rights relating to Maison Goutal, held by Amorepacific ...

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A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

Coach has reported sales of €190 million in 2023, as the fashion house also prepares to launch two new fragrances in 2025 ...

Love this. Honestly, one of the nicest perfumes. And it honestly lasts. I sprayed it before I went out one night, and I woke ...

Adobe has teamed up with Estée Lauder to scale digital marketing with Firefly generative AI. Takeaway Points Adobe has teamed up with Estée Lauder  The aim is to scale digital marketing with Firefly ...

While copping your favorite celebrity's red carpet look may cost you a significant amount of money, stealing their signature smell isn't quite as unattainable. I did the the research and dug up 30* of ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

What perfume does Rihanna wear? The beauty mogul has received multiple compliments for smelling good. Uncover the secret ...