Crack open the door to self-described “kawaii tech creator” Celeste Fleurs’ room, and you’ll suddenly ... Celeste is an expert of “pastel gaming”—a term borne from Japanese kawaii ...

For the basic kawaii pink aesthetic, you want to go for soft pastel ... anime, you may want to get this super cool tissue box that looks like a TV and adds a kawaii pink aesthetic to your room.

in all its pastel glory, sits on Lakewood’s Madison Avenue. Kawaii refers to the Japanese culture of cuteness. The shop is stocked with anime figurines, manga—especially niche and LGBTQ manga ...