Japan’s per capita alcohol consumption has plunged by more than a quarter. Once a staple of workplace bonding and a steady ...

The post Limited-time unagi maki, under $20 wagyu rice bowls, skewers, karaoke & alcohol at hidden Japanese eatery appeared ...

Monster Hunter x Japan Rail Cafe collab is taking place from from April 14 to May 31, 2025, in celebration of the launch of ...

Japanese alcohol groups have decades of experience in non-alcoholic beverages in the region. They have built up strong brand recognition through products like green tea and oolong. That foundation ...

Low and non-alcoholic drinks, ready-to-sip tea, clean-eating and more feature in this edition of Trend Tracker.

One trend where Asahi expects Europeans to follow Japan is in a movement towards temperance. Asahi is aiming for 20% of its ...

Facing a steady decline in revenue from alcohol sales, Japan’s tax office in July launched a contest seeking ideas on how to stimulate demand among younger people. Japan’s major drinks makers ...

A recent study has discovered that having as little as one alcoholic drink per day could be enough to raise an individual's ...

The cocktails I sampled were the Yamaoroshi (S$25), containing wasabi gin, fresh wasabi, cacao liqueur and cream. This ...

Alcohol-free beer now accounts for an incredible 1 in 15 brews sold in Europe. And in some markets, that’s even higher. Spain ...

Japanese goods need to be sold by 'emphasizing that there are no alternatives' to them, said Kazuhito Yamashita, senior ...