The ready-to-drink cocktail sector of the Japanese beverage industry, as well as the corresponding cooler cases at Japanese ...

It's made from 100 percent white rice. Up until a few years ago, most Americans would have been hard-pressed to name a Japanese alcoholic beverage aside from sake. At best, they might have been ...

Japan's alcohol beverage makers, seeing yen signs in quenching the thirst for the answer, are serving up an increased variety of low-alcohol drinks that cater to such people, who aren't satisfied ...

The Japan Sake and Shochu Makers Association (JSS) participated in the prestigious ASI (Association de la Sommellerie ...

those opting for non-alcoholic beverages mimicking the real thing are an increasingly important consumer group. The first fully non-alcoholic beer in Japan was put on the market by a major beer ...

Recent studies reveal that Japan's younger population drinks significantly less alcohol than their parents' generation, a trend that has been amplified since the COVID-19 pandemic. This shift is ...

This includes introducing sake and shochu into restaurant and bar menus, conducting staff training, and integrating these Japanese alcoholic beverages into local sommelier associations ...

While visitors continue to flock to Japan for its ultra-modern cities, tranquil countryside, incredible culture, and natural splendor like its pristine, underrated national parks, it's also a ...

Facing a steady decline in revenue from alcohol sales, Japan’s tax office in July launched a contest seeking ideas on how to stimulate demand among younger people. Japan’s major drinks makers ...

Kirin Brewery has announced a renewed focus on developing more low-alcohol and non-alcoholic beverages within its portfolio, ...