French spirits giant Pernod Ricard is weighing up the idea of offloading Champagne brand Mumm, Just Drinks understands.

Several manages expect a brisk business for the big game  on mammoth TV screens and steady requests for mind-boggling varieties of beer, liquor and food, especially food that pairs well with beer.

Speaking to analysts, CEO Alexandre Ricard said the company was seeing "a record low consumer confidence level".