Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

Heineken Silver, the brand's healthier alternative, has launched a limited-edition skin cream that aims to blur the lines between beer and beauty.

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...

This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...

Heineken® Silver is taking its smoothness beyond beer with the launch of The Heineken® Smootheriser; a skin cream as silky as its brew This new, limited-edition drop blurs the lines between beer and ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...