WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...

This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

Brewing giant Heineken has set up its first Global Generative AI (GenAI) Lab in Singapore and will serve as a central hub for ...