Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini ...