From must-have merchandise to impeccable service, two insiders share their experience at the famed VIP hospitality playground.

Poppy McIlroy delivered one of the highlights of the afternoon sending Masters patrons into a frenzy at the Par 3 Course ...

After Woods’s immortal moment on Augusta's 16th hole in 2005, Nike developed a witty yet raw marketing campaign around it.

Augusta National famously does not allow cell phones, but the Masters' journey into the future rests upon them.

While there were no major planned adjustments to Augusta National this year, Hurricane Helene prompted unexpected adjustments ...

Former Florida Gator Billy Horschel hit a majestic shot in a practice round just days prior to the 2025 Masters.

Scottie Scheffler and Rory McIlroy are the favorites to win the 2025 Masters, but Smith is definitely one of the long shots ...

Kim has been answering fans’ questions about endorsement deals, caddies and the day-to-day lives of pro golfers. Here’s what ...

Sporting his LIV Golf Ripper GC logo on a red hat, his blue blazer flapped in the wind, and Smith looked like he stepped out ...

Byeong Hun An, of South Korea, hits on the driving range during a practice around at the Masters golf tournament, Monday, ...

Angel Cabrera is back at the Masters for the first time since he was imprisoned for domestic assault. Not everyone thinks he ...

As a Masters champion and former Augusta University golfer, Patrick Reed's made plenty of memories in this town. But one from the 2015 final round stands out from them all.