IT’S UNACCEPTABLE TO HAVE THAT KIND OF BEHAVIOR. IT’S ONE THING TO DO STUPID, CHILDISH, GRAFFITI TYPE THINGS. IT’S ANOTHER TO CROSS THE BOUNDARY AND ALIGN AND COME UP WITH SOMETHING LIKE THAT.

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...