This isn’t the first time men’s streetwear and skate brands have attempted to capture the women’s market. According to Mike Ternosky, Obey’s creative director and head of men’s design ...

Throughout the '90s and early 2000s, Supreme functioned as a skate brand catering to both skaters and those interested in the emerging streetwear style. But Supreme's limited releases and attitude ...

According to him, the most popular streetwear brands today, like Stussy and Supreme, grew slowly throughout the 1980s and 1990s and developed cult-like followings. "As athletes and hip-hop artists ...