Music Business Worldwide1d
You’ve heard of superfan app Weverse. Now the parent company of HYBE’s arch-rival has launched a direct competitor. Meet Berriz.
There’s already a lot to be learned, however, from existing dedicated superfan apps like HYBE’s dominant Weverse platform, ...
Korea JoongAng Daily on MSN15d
Filling in the fans: How a former HYBE studio head pioneered K-pop's self-made content
At the beginning of the tvN show “You Quiz on the Block” in 2023, BTS’s V reflected on one of the key reasons behind the group’s rise to global stardom: its self-produced content, or “jakeon.” ...