The automobile manufacturer is offering what it coined a “handshake deal with every American,” one day following the imposition of 25% tariffs on non-American-made vehicles.

Ford’s new discounts apply to all new 2024 and 2025 vehicles, except for specialty versions of the Bronco sport-utility ...

Ford will offer employee pricing—a discounted rate available to its workers—to all customers, the company confirmed, after ...

Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the ...

Ford Coupe is living a life in the spotlight. Everything about it custom. It is a sectioned and lowered restomod built to turn heads ...

Ford’s response to the Trump administration’s new 25% tariff on imported cars is lower prices. The automaker has announced ...

“Liberation Day” has arrived. Get ready to be liberated from affordable vehicle prices.

There’s nowhere to hide in the auto industry from President Donald Trump’s auto tariffs, according to former Ford CEO Mark Fields.

Shares of Ford Motor Co (F) traded over 2% lower in Thursday’s premarket after the company recalled 105,322 vehicles in the U ...

J.P. Morgan analyst Ryan Brinkman told investors this week that the tariff could cost General Motors as much as $14 billion, which is equivalent to nearly its full-year 2024 earnings. That is a huge, ...

President Donald Trump’s auto tariffs, which went into effect at 12:01 am ET on Thursday, have the potential to upend a ...

CNBC breaks down what investors should know about how the additional levies will impact individual vehicles and automakers.