Spring is the best time to be a beauty lover. After months of looks that put practicality above creativity (think hydrating ...

View “#eye makeup” posted on instagram >>> As we venture into 2025, it’s essential to reflect on the beauty trends that have ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Romy Soleimani is a makeup artist based in New York City.

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco ...

To achieve a more youthful and open look, opt for a nude or white pencil on the waterline. This simple change can make a ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Courtesy of ...

Discover the hottest makeup trends of 2025—whether you love a natural, dewy look or a bold, glamorous transformation.